Johny Hendricks has signed a sponsorship deal with Bass Pro Shops. Hendricks will wear the outdoor retailer logo on his shorts, walk out shirt and the logo will appear on his banner. Hendricks faces Martin Kampmann tomorrow night at UFC 154. Payout Perpsective: A good deal for Hendricks as the sponsorship links his outside the […]
sponsorships
The business of GSP
USA Today (via MMA Junkie) has a feature on the earning power of Georges St. Pierre in lieu of his return to the Octagon Saturday night. In looking at GSP, we glance at the current landscape of UFC champions and the potential for others to achieve the business success of GSP. The article details the […]
Buffer to intro NASCAR drivers this weekend
MMA Junkie reports that UFC announcer Bruce Buffer will introduce drivers at Sunday’s NASCAR event at the Homestead-Miami Speedway. The move may be seen as a way NASCAR is trying to attract a younger demographic. This past weekend, UFC Bantamweight Champion Dominick Cruz was the honorary pace car driver at the Phoenix International Speedway. The […]
JDS signs with Nike Brasil
MMA Junkie reports that Junior dos Santos has signed a sponsorship deal with Nike Brasil. The UFC Heavyweight champion will likely don the swoosh this December in his title defense against Cain Velasquez. The official deal was confirmed by SporTV.com. JDS becomes the third UFC fighter to be sponsored by Nike. Nike Brasil sponsors football/soccer […]
Cruz receives Speedway Sponsorship
MMA Junkie reports that Bantamweight Champion Dominick Cruz will be sponsored by the Phoenix International Speedway in his next fight which he anticipates will be in early 2013. Cruz becomes the first UFC fighter to earn a speedway sponsorship. Cruz served as an honorary pace car driver on Sunday. It was his second time this […]