Sports Business Journal reports the biggest ad spenders in sports for last year as compiled by Nielsen Research. The UFC has four companies in the top 50 and only one (Anheuser Busch at number 2) is an official sponsor of the UFC. Direct TV(12), Best Buy (43) and Miller Coors (7) appear in the top […]
sponsorships
Inc. Magazine features Blue Grace Logistics UFC sponsorship
Inc. magazine’s June issue featured UFC sponsor BlueGrace Logistics and its marketing in the UFC. The article interviews CEO Bobby Harris and UFC agent Malki Kawa about the marketing. Via Inc. Magazine: Of all the peculiar places businesses advertise, a man’s backside may top the list. But in the world of mixed martial arts, it’s […]
UFC 146: Payout Perspective
Apex Sports Agency Acquires One Fighting Championship North American Brand Rights
Apex Sports Agency (ASA) today announced that a partnership with top Asian fight organization ONE Fighting Championship (ONE FC) has been agreed to. With this pact, ASA will now exclusively handle all North American sponsorship and media negotiations for ONE FC. ONE FC is one of the world’s largest mixed martial arts (MMA) promotions. They […]
Golden Boy sets record highs for Mayweather-Cotto
The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight. Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]