MMA Fighting reports that UFC Light Heavyweight Champion Jon Jones has inked a multi-year deal with Nike. No word on the financials behind the deal as an official announcement will take place sometime next week. The deal includes placement in Nike advertising and his own signature line. It is expected Jones will don the Swoosh […]
sponsorships
Davis in new Sprite commercial
Cage Potato reports that Phil Davis appears in the latest Sprite commercial. The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]
UFC 149: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the much maligned card of UFC 149 from Calgary (dramatic Lance Storm pause) Alberta, Canada. In the main event Renan Barao defeated Urijah Faber to win the interim Bantamweight title. Barao dominates Faber Same game plan, same result. Renan Barao dominated […]
Spider visits Nike Headquarters
Fighters Only poses the question whether Nike will produce an Anderson Silva clothing line. Silva was recently pictured wearing a “Silva Knows” t-shirt as he visited Nike’s main headquarters in Beaverton, Oregon. Silva has been tweeting his visit and taking pictures. The Swoosh has sponsored Silva inside and outside of the Octagon for almost a […]
House votes down military sports sponsor ban
Politico reports that the House voted in favor of military sports sponsorships. A bi-partisan amendment seeking to cut $72.3 million in sports sponsorships was voted against 216 to 202. As we reported last week, the U.S. Army cut its sports sponsorship spending. Some proponents of the U.S. Army ban sought an expanded sponsorship ban and […]