Bloody Elbow reports that MMA sponsor Americana is offering a fighter $5,000 if they are the first to KO UFC’s women’s bantamweight champ Ronda Rousey. You may recall that Americana MMA was the same brand that claimed the UFC priced it out of sponsoring three women fighters that were leaving the independent ranks to be […]
sponsorships
Pacquiao-Bradley II Payout Perspective
Welcome to a special edition of Payout Perspective. This time we take a look at Pacquiao-Bradley II taking place at the MGM Grand Garden Arena. Pacquiao ousts Bradley It was even until the middle rounds when Timothy Bradley began to fade and Manny Pacquiao poured it on. Bradley showboated a little and tried to feign […]
Sony’s PS4 brand to sponsor Top Rank fights this spring
The Sports Business Journal (subscription required) reports that Top Rank Boxing has signed on with Sony for its Playstation 4 brand to receive “prominent placement” at this week’s Bradley-Pacquiao II event and June 7th’s Miguel Cotto-Sergio Martinez PPVs. In addition, the PS4 logo will be seen during the May 17th Juan Manuel Marquez-Mike Alvarado fight […]
Debate sparks over Fund a Fighter alternative to sponsorships
The state of sponsorships was brought up once again by dueling MMA Junkie articles which looked at the ways fighters can find additional revenue in what appears to be a dwindling sponsorship market. The first article took a look at the MMA “crowd funding” in the form of Fund a Fighter. Essentially, the purpose of […]
Sponsor speaks of ills of UFC “tax”
Bloody Elbow reports on MMA apparel maker Americana MMA and its issues with the UFC sponsor tax. The article points out the hurdles that a small company has with losing athletes once they leave. Americana MMA sponsored three women fighters while in Invicta FC that will be going to the UFC as part of the […]