Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]
sponsorships
Raceway continues to stick with Cruz sponsorship
MMA Junkie reports on Phoenix International Raceway and its continued sponsorship with Dominick Cruz despite his prolonged absence from the Octagon. Cruz returns to action this Saturday at UFC 178 as the headliner of the FS1 prelims. In the past, Cruz has served as an “Honorary Pace Car Driver” for a NASCAR event at the […]
Jones states he lost Nike sponsorship due to Cormier brawl
UFC light heavyweight champion Jon Jones stated that he lost his sponsorship with Nike due to his August 4th brawl with Daniel Cormier. Jones revealed this information during Tuesday’s Nevada State Athletic Commission hearing. Jones expressed remorse for his role in the fight and indicated he lost his Nike sponsorship as a result of the […]
Xyience sold, ends sponsorship with UFC
Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas. As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC. MMA Payout has confirmed the sale from two independent sources. Xyience was established in 2004 in […]
Pettis wins Wheaties box cover
Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account. Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]