UFC women’s strawweight Paige Van Zant has signed an individual sponsorship deal with Reebok. Van Zant, who was a featured contestant on The Ultimate Fighter 20 last year revealed the sponsorship via her social media accounts and the official Reebok Women twitter account confirmed the signing.
The 20-year-old Van Zant is very popular and although her UFC debut in November was not televised, it was the Fight of the Night and her name received 100,000 google searches the day after.
She’s 5’4” and fierce; from ballet to spinning back fists! Welcome to our team, @PaigeVanZantUFC. #FanZants pic.twitter.com/2Hhkny1fNH
— Reebok Women (@ReebokWomen) February 10, 2015
So awesome to be a @Reebok sponsored athlete with my @MMAINC family member @showtimepettis @mikeMMAinc pic.twitter.com/NNwKVvbRca
— Paige VanZant (@PaigeVanzantUFC) February 10, 2015
It what should be a well-publicized, televised match, Van Zant is scheduled to face Felice Herrig on UFC on Fox 15 April 18th. Although the final card order has yet to be made public, one would think that Van Zant-Herrig would be one of the network fights.
Payout Perspective:
Van Zant is an attractive, young and talented MMA fighter which helps her marketability. Reebok likely needs someone like Van Zant to endorse its products, especially its workout wear for women. Certainly, this should help elevate Reebok’s women’s sportswear. Even though she has just one fight in the UFC, its clear from the public interest in her, that she will be a fighter to watch.
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