sponsorships

Reebok signs Rousey, Jones to sponsorship deals

December 16, 2014 by Jason Cruz 4 Comments

The UFC announced that Reebok has signed Jon Jones and Ronda Rousey presumably as spokespersons for the brand. The announcement comes on the heels of the recent announcement that Reebok would be the official global outfitter of the UFC. The deals appear to be individual sponsorship with the brand and both will have the opportunity […]

Schaub loses 6 sponsors in light of Reebok deal

December 10, 2014 by Jason Cruz 4 Comments

According to a recent podcast by UFC Heavyweight Brendan Schaub, he has lost 6 sponsors due to the recent UFC-Reebok uniform deal. On The Fighter and The Kid podcast this week, Schaub claims that he had made twice what the UFC pays him from sponsors. Schaub lost to Travis Browne at UFC 181 this past […]

UFC 181: Payout Perspective

December 9, 2014 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective. This time we take a look at UFC 181 which took place at the Mandaly Bay Events Center in Las Vegas, Nevada CM Punk signs with UFC Usually we start off with the main events, and there were two very good ones, but the big news coming out of […]

Pettis Wheaties box revealed

December 5, 2014 by Jason Cruz 3 Comments

At a UFC media event this week in lead up to this Saturday’s event, Wheaties unveiled the Anthony Pettis box donning his image. Pettis won a contest this past summer to determine which next sports star should be the face of the cereal box. Pettis is the first MMA fighter to have his image on […]

UFC-Reebok announce 6 year sponsor deal

December 2, 2014 by Jason Cruz 7 Comments

The UFC and Reebok announced the long-awaited fight uniform deal which will commence during International Fight Week July 2015. The announcement came with many interesting details. The UFC touted the announcement as its biggest non-broadcast contract ever. Financial terms were not disclosed for the 6 year partnership which makes Reebok the exclusive uniform supplier and […]