Donald Cerrone and Johny Hendricks have signed sponsorship deals with official UFC sponsor Fram according to a Fram press release. Cerrone will don the Fram logo at Saturday’s UFC 182. The deal should help with Cerrone’s training camp costs. Cerrone indicated after an open workout this week that he spent $20,000 on his training camp […]
sponsorships
14 for 14: No. 2 UFC-Reebok announce uniform deal
There was much speculation as to when the UFC would broker a uniform deal. The long-awaited deal will begin during International Fight Week in July 2015 according to the joint announcement on December 2nd. Details of the deal are outlined here. The deal is estimated at 6 years for $70 million and offers a unique […]
Jones reveals truth about losing Nike sponsorship
MMA Fighting reports that Jon Jones did not lose his Nike sponsorship due to his media day brawl with Daniel Cormier. But while under oath with the Nevada Athletic Commission in September, he told the commission that he lost it due the brawl. The public revelation of this came out during a media call on […]
DraftKings announces partnership with Jon Jones, launch of Fantasy MMA
On Tuesday, fantasy sports web site DraftKings announced a partnership with UFC Champ Jon Jones in conjunction with the launch of Daily Fantasy MMA on its web site. In its first method of sponsor activation, DraftKings is offering a contest with winners of the first DraftKings MMA event getting a chance to meet Jones as […]
Monster Energy Drink nears sponsorship deal with UFC
MMA Junkie reports that Monster Energy Drink is nearing a multi-year, multi-million dollar deal with the UFC. The deal is reportedly worth $7 million which would elevate the energy drink brand with Reebok and Budweiser. Monster Energy Drink is/was a sponsor of Bellator. Bellator appeared at a Monster Energy event in October and there was speculation that […]