The New York Business Journal reports an “imminent” deal between Boston-based startup DraftKings and the UFC which would make the fantasy sports operator an exclusive sponsor of the UFC. Prior to UFC 182, Draft Kings announced a sponsorship deal with Jon Jones. At UFC 183, its logo donned the Octagon mat. Now, it soon will […]
sponsorships
Report: Miller Lite signs on to be Bellator MMA title sponsor
Sports Business Journal’s John Ourand reports that Miller Lite has signed on to be Bellator MMA’s official title sponsor for its 16 events this year. No financial details were reported. The deal will go across Spike TV platforms (we assume this means online including the Spike TV App) including on-air branded fight clock graphic and […]
Paige Van Zant scores Reebok deal
UFC women’s strawweight Paige Van Zant has signed an individual sponsorship deal with Reebok. Van Zant, who was a featured contestant on The Ultimate Fighter 20 last year revealed the sponsorship via her social media accounts and the official Reebok Women twitter account confirmed the signing. The 20-year-old Van Zant is very popular and although […]
Silva sponsors, Globo stick with him despite drug test failure
MMA Fighting reports that most of the sponsors of Anderson Silva support him in spite of failing a drug test at UFC 183. Silva denies any wrongdoing despite testing positive for two anabolic steroids. Dana White announced his support for Silva and has kept him on as a coach for The Ultimate Fighter Brazil. Rede […]
UFC 182: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the much anticipated fight between Jon Jones and Daniel Cormier. Jones dominates Cormier In one of the most anticipated fights in some time, Jon Jones dominated Daniel Cormier. It was clear that as the fight progressed, Cormier looked like he lost […]