MMA Fighting reports that sport drink sponsor, GOOD4U, will no longer be an approved sponsor of the UFC. According to the beverage maker, it was informed Tuesday morning by Lorenzo Fertitta and the UFC that the brand will no longer be welcome in the UFC and WEC, beginning with this Saturday’s UFC 121 in Anaheim. On […]
sponsorships
Rightful Termination? Mitrione publicly fires agent Malki Kawa
Donald Trump, Vince McMahon and Matt Mitrione. All three have publicly fired people. In his post-fight interview with Joe Rogan at UFC 119, Mitrione fired his agent, Malki Kawa. Even after he had time to cool off, Mitrione affirmed that the firing was real. In a backstage interview with MMA Fighting, Mitrione further explained the […]
San Antonio Newspaper Calls Bellator Event A “Bust”
John Whisler, a sports reporter from the San Antonio Express-News was lucky enough to attend Bellator 27 and witness the great come from behind win against Joe Soto to win the Bellator featherweight title. The problem? There weren’t many other spectators to witness the great main event. San Antonio may have seen the last of […]
Tapout and Fathom Co-Promoting for UFC 118
Tapout Clothing and Fathom Events will partner to host the new UFC 4-Pack promotion at UFC 118. Purchasers of four tickets to UFC 118 at any Fathom Events-sponsored showing in the U.S. will be eligible to receive a free Tapout t-shirt. Payout Perspective: Co-promotions are probably under-utilized in sports today, but I tend to think […]
UFC Store Promoting Silver Star Apparel
The UFC Store is now sending out e-mail blasts to promote Silver Star walk-out t-shirts from UFC 117. Payout Perspective: This is an intriguing move for the UFC. Zuffa has traditionally been loathe to promote any brand that isn’t its own, a partner, or one in which it has a financial stake. Yet, Silver Star […]