Jon Anik is helping renovate a Las Vegas gym as part of the rebuilding together initiative with Modelo as part of International Fight Week. This past February, Modelo signed Anik to help promote the UFC’s official beer of the promotion. Anik is helping get the word out on the renovation of the Fight Capital Gym […]
sponsorships
Serrano taking advantage of big fight Saturday
Ahead of a landmark fight between two of the top women boxers, Amanda Serrano has secured several sponsors as she faces Katie Taylor. Serrano landed deals with Fan Duel, Alani Nutrition and Medalla Light. The deals with gross over six figures for her alone. Alani Nu tastes great and makes me feel even better. Thank […]
UFC 273 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 273 held at the VyStar Arena in Florida. Volkanovski dominates Zombie Alexander Volkanovski successfully defended his Featherweight title by stopping The Korean Zombie in the fourth round of his title defense. Volkanovski destroyed TKZ through the first three rounds and […]
UFC and Crypto.com launch Fan Bonuses for PPV paid in cryptocurrency
The UFC announced that it would pay fighters in Bitcoin as part of a new campaign with Crypto.com that allows fans to choose who should receive a bonus at PPV events. Fan voting will decide which top three fighters from each UFC PPV will win bitcoin bonuses of $30,000, $20,000 and $10,000 for first, second […]
Trojan Condoms expands partnership with UFC
The UFC announced the expansion of its sponsorship deal with Trojan Condoms on Wednesday. The deal includes a new Trojan UFC “Wrapping Station” which reminds Fighters and Fans to “Protect Yourself at all Times.” The deal between the UFC and Trojan Condoms began in 2020 when the promotion made its first-ever Official Sexual Health Partner […]