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UFC 171: Payout Perspective

March 17, 2014 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night.  For Hendricks, it […]

Filed Under: Affliction, Apparel, Attendance, bonuses, Featured, gate, pay-per-view, Reebok, social media, sponsorships, TV, UFC

Hendricks re-ups with Reebok

October 2, 2013 by Jason Cruz 4 Comments

UFC welterweight contender Johny Hendricks has extended his endorsement deal with Reebok.  Hendricks should sport the Reebok logo in his next fight, November 16th against Georges St. Pierre. Hendricks first partnered with Reebok in conjunction with the Spartan Race – an outdoor, extreme obstacle course.  Hendricks and UFC lightweight Jamie Varner participated in Spartan Races […]

Filed Under: Apparel, Reebok, sponsorships

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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