In collaboration with Bloody Elbow, I hopped on with Paul Gift and John Nash to discuss current issues in MMA business including the UFC Antitrust lawsuit, the Reebok deal, independent contractor status and the new Bellator.
Reebok
Silva bristles at donning Reebok
In a recent interview, Anderson Silva stated he will not wear Reebok in the UFC despite the impending uniform deal. More damaging, he is quoted as saying he doesn’t identify with Reebok at all. The quotes came in a recent interview with Brazilian outlet Terra and were reported by MMA Junkie. Until Nike decided to […]
McGregor signs deal with Reebok
On Wednesday Conor McGregor signed a sponsorship deal with Reebok making him the 5th fighter to sign an individual deal with the UFC’s official clothier. The fighter announced the deal via twitter. Congratulations to @Reebok on netting the biggest signature in the game. #StayReady pic.twitter.com/dAUWlgJ3e3 — Conor McGregor (@TheNotoriousMMA) January 14, 2015 Financial terms of […]
UFC 182: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the much anticipated fight between Jon Jones and Daniel Cormier. Jones dominates Cormier In one of the most anticipated fights in some time, Jon Jones dominated Daniel Cormier. It was clear that as the fight progressed, Cormier looked like he lost […]
14 for 14: No. 2 UFC-Reebok announce uniform deal
There was much speculation as to when the UFC would broker a uniform deal. The long-awaited deal will begin during International Fight Week in July 2015 according to the joint announcement on December 2nd. Details of the deal are outlined here. The deal is estimated at 6 years for $70 million and offers a unique […]