On Wednesday Conor McGregor signed a sponsorship deal with Reebok making him the 5th fighter to sign an individual deal with the UFC’s official clothier. The fighter announced the deal via twitter.
Congratulations to @Reebok on netting the biggest signature in the game. #StayReady pic.twitter.com/dAUWlgJ3e3
— Conor McGregor (@TheNotoriousMMA) January 14, 2015
Financial terms of the deal were not announced. McGregor joins Jon Jones, Ronda Rousey, Johny Hendricks and Anthony Pettis as UFC fighters that have signed individual deals with Reebok.
Via MMA Fighting:
“Conor’s hard work, determination and confidence have gotten him to where he is today,” Reebok Brand President Matt O’Toole said in a press release. “His passion and his commitment to continual self-improvement are a true reflection of the Reebok brand.”
Payout Perspective:
With all of the additional lead-up for McGregor for a UFC Fight Night, the Reebok news seems appropriate. McGregor has marketing value as is exemplified through the fact that there have been two produced episodes of “UFC Embedded” for Sunday’s event despite the fact that the “Embedded” series have been limited to promoting PPVs until now. McGregor also participated in the ESPN “car wash” this week. The deal should help with the UFC-Reebok brands internationally as well.
wow! finally after more then a decade the UFC is finally developing a fighter! I wonder who he is blowing at zuffa?