Welcome to another edition of Payout Perspective. In this edition, we take a look at the happenings taken place down under in Melbourne, Australia as Holly Holm upset Ronda Rousey to win the women’s bantamweight title. Holm, game plan takes out Rousey No one would have thought this would have been the ending. But, a […]
Public Relations
Recent issues dealing with media problematic with UFC stars
As many MMA fans watched Vitor Belfort battle Dan Henderson once again Saturday night, his dealings with the press leading up to UFC Fight Night 77 have been interesting to say the least. Belfort’s attempt to manage the media is just one of three interesting shots at controlling media perceptions. Deadspin and Bloody Elbow released […]
Rousey hangs up on UFC media call after Browne question
Ronda Rousey hung up on a UFC Conference Call due to a question from a reporter about the fighter’s relationship with UFC Heavyweight Travis Browne. The media conference call featuring Rousey, Holly Holm, Joanna Jedrzejczyk and Valerie Letourneau was held to promote UFC 193 on November 14th. The question was from Marc Raimondi of MMA […]
Reebok removes Ireland UFC t-shirt due to huge mistake
Reebok made a major faux pas when it rolled out its t-shirts for UFC Fight Night 76 in Dublin, Ireland. A UFC shirt which depicted the country did not include Northern Ireland. MMA Fighting reports Reebok has removed the t-shirt due to fan outrage. Reebok has sent out its own apologies. For ease of reference, […]
11 days after Deadspin article, UFC responds
The UFC provided an official response to the Deadspin article written by Josh Gross which reported that the UFC may have known that Vitor Belfort had been using synthetic testosterone. According to the Deadspin article, an email erroneously sent by Zuffa to fight managers and others with Belfort’s drug test results prior to his title […]