Welcome to another edition of Payout Perspective! This time we take a look at UFC 134 held in Rio de Janeiro, Brazil at the HSBC arena. In the main event, Anderson Silva knocked out Yushin Okami in the second round. First round KOs in the featured bouts The most surprising thing of the evening was […]
Public Relations
Authentic Brands Group sends cease and desist to nonprofit
Authentic Brand Group (ABG) recently sent a cease and desist notice to nonprofit Tap Out Cancer for use of the “TapouT” trademark. As a result, the small nonprofit must rename itself. According to its web site, Tap out Cancer is a nonprofit which raises awareness through the Brazilian Ji Jitsu community. It raises money “[t]hrough merchandise […]
Fox Sports Radio to simulcast UFC on Fox
Dana White made the PR rounds today and had a stop with Southern California’s Petros and Money show. Of the notable things said during the half-hour interview was the fact that Fox Sports Radio would simulcast the UFC’s first show on Fox. Other notable mentions during the interview: White indicated that the Fox deal came […]
White claims ESPN hates the UFC
In response to a tweet, Dana White wrote that ESPN has always hated the UFC. He clarified this tweet with another one stating that Jim Rome was the only good thing about ESPN. It appears that the reaction is due to ESPN cancelling White’s interview promoting UFC 134. Via MMA Mania: Sounds like an awfully […]
UFC 133: Payout Perspective
Welcome to another edition of Payout Perspective! This week we look at the much-maligned UFC 133 event in Philadelphia, Pennsylvania. In the main event, Rashad Evans took out Tito Ortiz to cement his spot as the number one contender in the Light Heavyweight division. Evans knees Ortiz for win Rashad Evans looked phenomenal and displayed […]