Last week Georges St. Pierre came under criticism for wearing a gi with the Rising Sun flag inspired by Imperial Japan. The Korean Zombie Chang Sun Jung wrote an open letter to GSP on KZ’s Facebook page criticizing his apparel. In response, Hayabusa has taken the product off the market and GSP added a personal […]
Public Relations
Media Relations 101 – Nick Diaz
Most media and fans think pre-fight press/teleconferences are pretty boring with media asking formulated questions and the fighters answering with formulaic answers. This goes out the window with Nick Diaz. Diaz went on a verbal tirade last week at the teleconference at no one and everyone at the same time. While he expressed disdain for […]
UFC 157: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]
The marketing of Liz Carmouche
UFC 157 will go down as a historical night for the company regardless of the PPV buys. For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche. While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]
New York Times feature reviews UFC-Bellator-Spike relationship
The New York Times’ Sunday Business Section featured an article which addressed the current state of the MMA television business. The article focuses more on Bellator as it becomes the new dance partner for Spike TV. Entitled, “The Slugfest in the Executive Suite,” the print version, which is the Business Section’s front page story is […]