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Rovell calls out White on UFC numbers

May 1, 2013 by Jason Cruz 16 Comments

ESPN Business Reporter and UFC head Dana White went back and forth on twitter on the state of UFC business.  The UFC drew the scrutiny of ESPN business reporter Darren Rovell.  If you didn’t know, Rovell covers the business of sports and is as active on twitter as Dana White.  Rovell sent a tweet out […]

Filed Under: Featured, financial, gate, Public Relations, ratings, social media, Twitter, UFC

UFC 159: Payout Perspective

April 30, 2013 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 159 from the Prudential Center in Newark, New Jersey where Jon Jones defended his Light Heavyweight title against Chael Sonnen. Jones takes care of Sonnen, now must heal toe It was the outcome that most had expected.  Despite Sonnen’s promos, […]

Filed Under: Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TUF, TV, UFC

UFC explains reinstatement of Mitrione

April 29, 2013 by Jason Cruz 8 Comments

The UFC has provided an official statement on the reinstatement of Matt Mitrione.  It came a day after the UFC announced his return to the Octagon in July. The UFC issued a statement indicating that Mitrione received a “significant monetary penalty.”  Still, the timing of the fight announcement and communication concerning the lifting of the […]

Filed Under: opinion and analysis, Public Relations, UFC

The PR of Chael Sonnen

April 27, 2013 by Jason Cruz 7 Comments

For MMA fans the thought of professional wrestling is beyond comparison with the real sport of the UFC.  Yet, if you want to see pro wrestling in MMA, you need only look to Chael Sonnen. “Anderson Silva you absolutely suck.” – Chael Sonnen post-fight Octagon interview at UFC 136. In my opinion, the best start […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

All is forgiven? Mitrione back in UFC

April 24, 2013 by Jason Cruz 5 Comments

MMA Junkie reports that Matt Mitrione will be fighting Brendan Schaub at UFC on Fox 8 this July.  After the UFC announced his suspension on April 8th for his comments on transgender fighter Fallon Fox, it appears he is no longer suspended. As you recall, Mitrione’s comments on The MMA Hour which were directed at Fox […]

Filed Under: FOX, Public Relations, TV, UFC

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