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UFC

UFC Undisputed 2010 Starting Marketing Push

March 31, 2010 by Kelsey Philpott 1 Comment

THQ and UFC have officially kicked off their final marketing push for UFC Undisputed 2010 which will be released on the Xbox 360 and PS3 platforms on May 25th and on PSP later in 2010. The companies used every media and fan event during UFC 111 fight week to push the game demo, and supplemented […]

Filed Under: UFC, video games

MMAterial Facts (03/30/10): UFC 115 Vancouver Update, UFC Backs Off EA MMA Fighter Threats

March 30, 2010 by MMAPayout Moderator Leave a Comment

UFC exec Marc Ratner not giving up on UFC 115 in Vancouver just yet Strikeforce Challengers VII draws 4,963 attendees for $109K gate, Ratings Up 111 Percent Dana White Backs Off Threat To Ban EA MMA Fighters Strikeforce Readies for a Fight Liddell/Couture 4 Planned For UFC 116 on July 3 UFC exec Marc Ratner […]

Filed Under: MMAterial Facts, Strikeforce, UFC

Ratner Still “Bullish” on Vancouver

March 30, 2010 by Kelsey Philpott Leave a Comment

Mark Ratner has told the Canadian Press that despite the rumors to the contrary, he’s still very bullish on the UFC in Vancouver on June 12th for UFC 115. “The demise of the fight has been greatly exaggerated,” Marc Ratner told The Canadian Press from Las Vegas on Tuesday. “And we are still working on […]

Filed Under: regulation, UFC

UFC 111 Prelims: 1.2 million viewers

March 30, 2010 by Kelsey Philpott 7 Comments

Spike TV has announced that the UFC 111 Prelims featuring Matt Brown vs. Ricardo Almeida and Nate Diaz vs. Rory Markham generated a 0.9 rating for an average audience of 1.2 million. The broadcast scored fairly well in the 18-34 and 18-49 demos, as usual, with a 1.1 and 1.2 respectively. Payout Perspective: Unfortunately for […]

Filed Under: ratings, TV, UFC

UFC 111 Buyrate Prediction: 700,000

March 30, 2010 by Kelsey Philpott 8 Comments

MMAPayout.com uses statistical regression analysis to match both the viewership numbers from Spike TV’s Countdown to UFC and the live gate figures reported by athletic commissions against the PPV buyrate numbers for each UFC event. The analysis produces a linear equation, which can then be used to take new Countdown or gate information and predict […]

Filed Under: pay-per-view, UFC

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