As UFC fans know, it is heavily promoting UFC 121’s Brock Lesnar’s match against Cain Velasquez with television programming-directed to Lesnarand proclaiming the month of October as “Brocktober”. Someone did not tell the WWE (or they did) as WWE Classics On Demand is promoting classic Dwayne “The Rock” Johnson matches and calling this month “Rocktober” – […]
UFC
TUF 12 ratings increase for Episode No. 3 and Best of Pride ratings
MMA Payout has learned that The Ultimate Fighter earned a 1.3 hh rating for last Wednesday’s episode. It received a 1.71 rating in M18-49, a 1.90 in M18-34, and a 2.3 in M25-34. The episode which included an appearance by Mike Tyson had an average audience of 1.8 million viewers. The quarter hours/hh ratings are […]
The State of the UFC Address
There’s a lot of misinformation circulating around the MMA community in regards to the state of the UFC, so I’d like to provide a little payout perspective on the hot button issues that currently have some folks troubled. UFC TV Ratings and PPV Buyrates Simply put: the PPV buyrates are up and the TV ratings […]
Rightful Termination? Mitrione publicly fires agent Malki Kawa
Donald Trump, Vince McMahon and Matt Mitrione. All three have publicly fired people. In his post-fight interview with Joe Rogan at UFC 119, Mitrione fired his agent, Malki Kawa. Even after he had time to cool off, Mitrione affirmed that the firing was real. In a backstage interview with MMA Fighting, Mitrione further explained the […]
Sing and Dance with GSP: St. Pierre appears on zany variety show in the Philippines
As part of its UFC promotional tour in the Philippines, Georges St. Pierre appeared on an episode of Showtime, a popular music/variety show on Filipino television. Watching the video is…interesting. Payout Perspective: Although the appearance looked awkward, very awkward, GSP did a great job in trying to play along with the cast. According to Rafe Bartholomew, an […]