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UFC

Clinch Gear Joins Strikeforce, Inks Deal with Collective Licensing International

August 9, 2010 by MMAPayout Moderator 2 Comments

Collective Licensing International (CLI) has quietly inked a deal with Dan Henderson’s MMA apparel and gear company, Clinch Gear.  If you recall, CLI also inked a licensing deal with Strikeforce just a few months before, which was announce around the Nashville CBS event which took place on April 17.  Here is an excerpt from the press release: Collective Licensing […]

Filed Under: Apparel, licensing, sponsorships, Strikeforce, UFC

UFC 117: Attendance, Gate and Countdown Figures (Updated)

August 9, 2010 by Kelsey Philpott 13 Comments

The Staff at MMAJunkie are reporting that UFC 117 drew 12,971 to the Oracle Arena in Oakland, California on Saturday for an approximate live gate of $1.56 million. MMAPayout.com has also learned that Countdown to UFC 117 garnered just 409,000 viewers in its debut last Monday at 11PM ET/PT (Updated). Payout Perspective: The Countdown to […]

Filed Under: gate, pay-per-view, UFC

UFC 117: Payout Perspective

August 9, 2010 by Kelsey Philpott 2 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 117: Silva vs. Sonnen, which was held Saturday, August 7 from the Oracle Arena in Oakland, California. The stacked event not only featured Silva vs. Sonnen, but Fitch vs. Alves, dos Santos vs. Nelson, and Hughes vs. Almeida. Silva […]

Filed Under: Blue Book, booking, Featured, pay-per-view, sponsorships, UFC

UFC Unveils Revamped Website

August 6, 2010 by Kelsey Philpott 3 Comments

The UFC unveiled the latest overhaul to its website on Thursday immediately prior to streaming the UFC 117 press conference from Oakland, California. Payout Perspective: I’m a fan of the new website design: it’s less cluttered, seems to provide more substance, and does a good job of putting the focus on the fighters. However, it remains […]

Filed Under: marketing, UFC

UFC 2010 Shipped 2.6 Million Units by July

August 5, 2010 by Kelsey Philpott 5 Comments

Phil Elliot of GamesIndustry.biz has published an interview with THQ’s Jon Rooke in which the head of marketing discusses how UFC 2010 failed to meet lofty sales expecations, but still shipped over 2.6 million just six weeks after hitting the market. “We’ve had Red Dead Redemption released one week before us and that sucked, to-date, […]

Filed Under: UFC, video games

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