The UFC announced over the weekend that it would be partnering with PMR Motorsports to sponsor two rally cars during ESPN’s X Games in Los Angeles on July 31. ESPN viewers and X Games fans packed inside the LA Coliseum won’t miss the trademark UFC logo and numbers “117” and “118” on the 2007 Subaru […]
UFC
Zuffa Suing Pavia, Bellator
Kevin Iole of Yahoo! Sports MMA is reporting that Zuffa has filed a lawsuit against MMA agent Ken Pavia and Bellator Fighting Championship alleging the theft of trade secrets. According to the suit, filed Wednesday in Clark County District Court, Pavia delivered confidential contracts, including fighter agreements, to Bellator after being asked to do so […]
RDA TV Sells More UFC Programming
UK-based sports programming distributor RDA TV has reportedly sold a host of new MMA programming content to television networks in France, Turkey, and the Ukraine. The company has recently licensed UFC programming to ESPN Classic for France, Digiturk in Turkey and QTV in Ukraine. RDA TV previously licensed UFC programming to ESPN for the U.K., […]
UFC on Versus 2 Gets Split-Screen Commercials
John Ourand of the Sports Business Daily is reporting that Versus will experiment with the use of split-screen commercial breaks in its broadcast of UFC on Versus 2 this Sunday. Versus will run “five or six” of its commercial breaks in a split-screen format next to its live coverage of Sunday’s UFC2 on Versus at […]
MMA Sponsor News
Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]