Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]
UFC
Jon Jones to appear on The Tonight Show Thursday
GSP-Shields featured in “Primetime” series
MMA Weekly reports that the UFC will run a GSP-Jake Shields “Primetime” series in leading up to their main event at UFC 129 in Toronto. Via MMA Weekly: “Yeah we’re going to do a Primetime on those two,” White confirmed to MMAWeekly.com. “So everything you didn’t know about Georges St-Pierre from the other 7 Primetimes, […]
UFC all over NYC pre-UFC 128
The UFC is taking advantage of UFC 128 by doing a lot of hype for the event in NYC. Here are several examples: Chuck Liddell joining NYC firefighters to march in the St. Patrick Day’s Parade. Liddell even dyed his beard green for the event. (H/t Cagewriter) Brandon Vera and Dominick Cruz talking to school […]
Jones’ “In the Moment” scores 555,000 viewers
MMA Junkie reports that Jon Jones’ pre-UFC 128 special, “In the Moment” garnered 555,000 viewers. Jones’ half-hour feature outscored the regular countdown show which drew 406,000 viewers. The success of the special may mean that “In the Moment” specials may return for future events. Payout Perspective: The strong ratings show the popularity of Jones. Even […]