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UFC 129 Prelims: 1.5 million viewers

May 3, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that the UFC 129 Prelims scored a strong 1.5 million viewers on Spike TV.  The prelims aired an hour earlier due to the change in the PPV start time.  Via MMA Junkie: The ratings were up solidly from UFC 128’s ” UFC Prelims” special, which netted 1.3 million viewers. The UFC 129 […]

Filed Under: ratings, TV, UFC, Uncategorized

UFC 129: Payout Perspective – Part 1

May 2, 2011 by Jason Cruz 15 Comments

Welcome to another addition of Payout Perspective. This time we take a look at UFC 129 held at Rogers Centre in Toronto, Ontario Canada. The three and a half hour PPV set records in attendance, gate and bonuses. It was the organization’s biggest event in its history. In the main event, Georges St. Pierre outclassed […]

Filed Under: Featured, mainstream, pay-per-view, sponsorships, UFC

UFC 129 sets records for attendance, gate and bonuses

April 30, 2011 by Jason Cruz 2 Comments

UFC 129 set an attendance record with 55, 724 in attendance Saturday night in Toronto. The gate totaled $12.1 million ($11.5 million Canadian) according to MMA Junkie. The records shattered the previous marks of  23,152 (UFC 124) $5,397,300 (UFC 66). In addition, record bonuses were given to fighters tonight as the Submission, KO and Fight […]

Filed Under: gate, pay-per-view, UFC

Early start time for UFC 129 scares White

April 30, 2011 by Jason Cruz Leave a Comment

Dana White expressed concern over the UFC’s decision to move up the PPV time for the biggest event in the company’s history. The move, announced in March, was done to accommodate the East Coast markets so that audiences would not have to stay up until 1am. Although a calculated risk White believes it was the […]

Filed Under: pay-per-view, UFC

MMA Elite introduces sports drink

April 29, 2011 by Jason Cruz Leave a Comment

MMA Elite rolled out its new sports drink to the masses at the UFC Fan Expo in Toronto on Friday. The fighting and lifestyle brand believed that the sports drink was a “natural progression” for the growth of its brand.  (Via MMA Elite) Via press release: MMA Elite® has secured a licensing deal with Sirius […]

Filed Under: marketing, press release, UFC

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