UFC

UFC agrees to TV deal in India

April 5, 2012 by Jason Cruz 3 Comments

The UFC and Multi Screen Media announced a four year deal to broadcast UFC programming in India. Multi Screen Media is a subsidiary of Sony Pictures Television and its new sports channel, SIX, will air UFC events, taped special and fights from the UFC library. Via UFC press release: “When we went to India over […]

Payout Perspective: UFC-FOX TV Deal Q1/2012 Performance Review

April 5, 2012 by MMAPayout Moderator

Last year, UFC and FOX announced a huge 7 year TV deal worth as much as $90-$100 million per year, which would move UFC programming from Spike TV to FOX, FX, FSN’s, and Fuel TV. Now that Q1 of 2012 has passed, we look back and analyze what type of impact UFC programming had on […]

Overeem-JDS fight in jeopardy after drug test

April 4, 2012 by Jason Cruz 7 Comments

Heavy MMA reports that Alistair Overeem has tested positive for increased levels of testosterone. The test was taken after a press conference to hype Overeem’s title shot against JDS Memorial Day weekend. Several fighters were tested March 27th with Overeem being the only positive test. The test puts Overeem’s fight May 26th against Junior dos […]

Spider an “ordinary guy” in latest commercial

March 31, 2012 by Jason Cruz Leave a Comment

UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things. Payout Perspective: The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie […]

China on the UFC schedule in 2012

March 30, 2012 by Jason Cruz Leave a Comment

MMA Weekly reports that the UFC will make it to China in 2012. Dana White indicated that the UFC is closing a deal with the Venetian Macau to hold the event. The UFC opened offices in Asia in August 2010 and the UFC would like to make inroads into China. It had placed hopes with […]