MMA Junkie reports that the UFC has entered a partnership with Indonesia’s MNC Media. The deal gets the UFC a bigger foothold into the Asia market.
Indonesia’s population is over 245 million and growing and is the fourth most populous country in the world. MNC Media owns television, print and radio companies which could provide the UFC with the necessary multiple platforms to promote events.
Payout Perspective:
The deal which will be formally announced in the near future reflects the company’s strategy to expand globally. With its markers firm in Europe, Australia and South America, Asia was the next market to enter. Focusing on populous countries such as India and Indonesia, the UFC is hoping that its brand and promotional efforts will attract its key demographics. The UFC will likely produce a TUF series in Indonesia to introduce its product to the market. As for China, we will see if the UFC can negotiate a deal in the biggest country on the Asian continent.
Looks like they will have to ditch Xyience and alcohol sponsors due to the there being over 200million Muslims in Indonesia.
This is definitely going to build some brand awareness. This is certainly the biggest television deal in Asia that they’ve obtained yet. Sony SIX in India is in a very limited amount of homes (though it still reaches many millions of people). But MNC International and MNC Sports (cable) in Indonesia are a VERY big deal and any content airing on either is a huge win.
Good move
To Juice, why Xyience?