Antonio Rodrigo Noguiera stars in a Brazilian Honda commercial which has Big Nog dancing. Via MMA Fighting, the commercial has Noguiera apparently playing himself but out of character. http://youtu.be/eYHiP293PLM Payout Perspective: If anyone can interpret what is being said, it may help shed some light on what is going on. It appears as though the […]
UFC
UFC 154 PPV buy estimates between 680-700K
MMA Fighting reports that GSP’s return to UFC 154 garnered between 680,000 to 700,000 PPV buys. During the UFC’s Conference Call this past Tuesday Dana White sounded pleased with the PPV buys as he called GSP the “PPV King.” The estimated buy rate would be the highest since Silva-Sonnen II this past July. That event […]
UFC event during Super Bowl weekend in 2014
The media conference call yesterday to promote next Saturday’s UFC on Fox event included some information on the possibility of a new sports channel for Fox and the possibility of a UFC card coinciding with Super Bowl weekend 2014 in the New York-New Jersey area. Fox has the rights to Super Bowl 48 will be held […]
Broner-DeMarco gets over 1M viewers
Kevin Iole of Yahoo! Sports reports that HBO Boxing’s Adrien Broner v. Antonio DeMarco did a 2.6 rating with 1,050,791 viewers. The lead in for the latest 24/7 for Pacquiao-Marquez IV did a 2.1 rating. The 23 year old brash and bold Broner is reminiscent of a young Floyd Mayweather in attitude and style. Broner’s […]
Fast Company features the UFC in latest issue
Business trade magazine Fast Company featured the UFC in its November issue. The issue is part case study as it introduces the main players but also looks at the UFC business. The article authored by scribe Luke O’Brien, notably of Deadspin fame, details the company execs and gives a general rundown of what it is […]