MMA Fighting reports that early estimates of UFC 163 featuring the Korean Zombie fighting Jose Aldo are between 170K to 190K buys. UFC 161 has been estimated at 135K to 155K PPV buys. According to Dave Meltzer, both of the estimates are from individuals within the cable and MMA industry. They indicated the estimated PPV […]
UFC
Jones appears in latest Nike commercial
UFC Champ Jon Jones has a small part in Nike’s new “Just Do It” commercial which is narrated by Bradley Cooper and directed by Nicolai Fuglsig. LeBron James and Serena Williams top the list of athletes in the commercial. In addition to Jones, boxer Andre Ward makes a cameo right after Jones. Payout Perspective: If […]
Bellator passes on Ben Askren
ESPN’s Josh Gross reports that Bellator will let Ben Askren leave for the UFC if Dana White wants the welterweight standout. Bellator head Bjorn Rebney told ESPN that it would not make an offer to Askren. Askren’s last contracted fight was this past July. Similar to Alvarez, its believed that Bellator has the right to […]
UFC Fight Night 26: Payout Perspective
Welcome to a special edition of Payout Perspective. This time we take a look at last Saturday’s Fox Sports 1 taking place at the TD Garden in Boston. Sonnen subs Shogun Chalk another one up for the bad guy. Chael Sonnen looked good. Or, Shogun Rua looked bad. Sonnen scored a first round guillotine choke […]
UFC delivers on night of Fox Sports 1 debut
Figure Four Online (subscription required) reports that the UFC main card on Fox Sports 1 scored an impressive average of 1.78 million viewers. The card featuring Chael Sonnen-Shogun Rua in the main event received a 1.4 rating and defeated all 4 networks in the key demos The Sports Business Journal’s John Ourand tweeted that FS1 […]