MMA Payout has learned that the re-air of UFC 165 scored an average of 449,000 viewers on FS1. On Spike TV, the first of a three part documentary on Rampage Jackson leading up to the Bellator PPV received 404,000 viewers. Last month’s PPV featured the five round fight between Jon Jones and Alexander Gustafsson. The […]
UFC
TUF 18 Episode 7: 672,000 viewers
MMA Payout has learned that last night’s episode of TUF received an average viewership of 672,000 viewers. It reflects a drop of more than 50,000 viewers from the previous week. TUF 18 Episodes Episode 1: 762,000 viewers Episode 2: 870,000 viewers Episode 3: 639,000 viewers Episode 4: 778,000 viewers Episode 5: 640,000 viewers Episode 6: 725,000 viewers Episode 7: 672,000 viewers Payout Perspective: It […]
FS1 to reair UFC 165 PPV on Thursday
MMA Junkie reports that FS1 will air the UFC 165 main card in its entirety on Thursday. The card was highlighted by Jon Jones’ title defense against Alesander Gustaffson. The PPV replay airs as part of a special three-part special “UFC Reloaded” starting at 5pm PT/8PM ET. In addition to Jones-Gus, you will also get […]
Recent surveys reveal interesting info with UFC audience
The Sports Business Journal (subscription required) reported some recent findings from a compilation of surveys which compared the UFC with other major sports properties. It provided some reasons why certain sponsors partner with the UFC. The survey indicated that UFC fans are the most likely to have purchased consumer electronics in the past 12 months. […]
UFC sponsor talks about obstacles of putting its logo on fighters
MMA Junkie reports on the obstacles companies have in sponsoring UFC fighters. Hans Molenkamp talked about his company, Triumph United, and the sponsorship market. Molenkamp talked about the evolution of sponsoring fighters and the reason why fighters like Cole Miller are finding it harder to earn money on sponsors. He also addressed the UFC’s role […]