MMA Payout has learned that Wednesday night’s UFC Fight Night 29 received an average of 638,000 viewers. In addition, TUF which immediately followed received 725,000 viewers. UFC Fight Night 29 prelims which aired at 2pmPT/5pmET earned 200,000 viewers. UFC Fight Night 29 overran into TUF’s television spot so those (like me) that just recorded TUF […]
UFC
UFC Fight Night 29 attendance and bonuses
MMA Junkie reports the attendance and bonuses for UFC Fight Night 29 which aired on Fox Sports 1 on Wednesday. Notably, Rousimar Palhares was left off the bonus list for his ankle lock submission of Mike Pierce due to his “unsportsmanlike conduct.” Palhares held onto the submission despite Pierce’s repeated taps and the ref attempting […]
THQ sues EA and Zuffa over video game acquisition
According to court documents filed in the U.S. District Court in Delaware , Bankrupt video game maker THQ is suing Zuffa and Electronic Arts, Inc. (EA) stating that EA had informed Zuffa of THQ’s shaky finances as EA and Zuffa worked together to so that EA could acquire the license to UFC video games. The […]
MMA gaining popularity among women?
The Sports Business Daily (subscription required) reports that MMA may be one of the most popular women’s sports in the United States. This is according to a panel of sports editors who hedge that “the emergence of popular women like Ronda Rousey could make the sport more appealing to advertisers.” T-Mobile’s director of sponsorship and […]
Cole Miller talks sponsorship obstacles
MMA Junkie reports that UFC Featherweight and TUF alum Cole Miller reveals the deal with UFC sponsorships. Miller explains that sponsors have not provided as much money as they used to and that other fighters outside the UFC are receiving comparable sponsor money. Miller tweeted that sponsors are tightening the purse strings on paying fighters […]