MMAPayout has learned through Nielsen sources that Dana White’s “The Fighters” debut last night on the Discovery Channel drew an average of 347,000 viewers. The 347,000 viewer average was not good enough to place it in the top 100 cable shows for the day. In fact, there were 9 telecasts on Discovery alone that had a […]
UFC
UFC Fight Night 38 in March heads to Sunday
Mike Chiapetta of FoxSports.com reports that UFC Fight Night 38 will be held on Sunday, March 23 instead of Saturday night. According to Chiappetta, the move to Sundays was not due to a scheduling conflict but a choice by the UFC and Fox. UFC/Fox “wanted to try a Sunday, the most-watched TV night of the […]
White addresses Wednesday night events
MMA Junkie reports on Dana White’s reaction to the gate on Wednesday night events. UFC Fight Night 35 drew 5,822 and a live gate of $231,951. Dana White admitted that Wednesday night shows are a tough draw however he believed that it would be a complimentary lead-in for TUF Nations on FS1 which debuted after […]
Dynamic Fastener’s sponsor strategy revealed
MMA Junkie reports on sponsor Dynamic Fastener’s interesting sponsorship strategy with the UFC. The small company does not pay the sponsor tax although its no-nonsense logo has been on many fighters of late. The feature talks with Kevin Perz, the head of Dynamic Fastener. Perz is an MMA fan which is the reason why his […]
White vague on possibility of Lesnar in the UFC
Could a Brock Lesnar return to the Heavyweight division be possible or is this just fanning the flames of publicity? At Wednesday’s press scrum after UFC Fight Night 35 he did not rule out the former UFC Heavyweight coming back to the Octagon. The Lesnar rumors began around UFC 168 as many on social media […]