MMA Payout has learned from a Nielsen source that last week’s episode of TUF 20 on FS1 drew 534,000 viewers which is a 4% increase over the season average. The episode featured Jessica Penne defeating Aisling Daly in the fight of the show. It also was the annual Harley Davidson visit and also featured a […]
UFC
Hendricks partners with Zak Products
UFC welterweight champion Johny Hendricks has signed a sponsorship deal with Zak Products. The company is in the automotive performance chemicals business and is an official NASCAR sponsor and it will be its first time sponsoring a UFC fighter. In addition to the in-Octagon sponsorship, there are potential plans for Hendricks to do cross-promotion at […]
Report indicates stadium event in the works for Melbourne November 2015
MMA Fighting has picked up on a report in The Daily Telegraph of Australia which reports that the UFC is planning a big stadium show at Etihad Stadium. The stadium holds more than 50,000 people and rumors are beginning that Jon Jones, Ronda Rousey and Conor McGregor are potential fighters on the card. Although nothing […]
Varner kicks, chokes Phoenix Gorilla in Suns PSA
UFC Lightweight Jamie Varner shot a public service announcement for the Phoenix Suns which aired in the arena during a Phoenix Suns game. As part of the PSA, Varner promoted the UFC’s upcoming UFC on Fox event in Phoenix. The PSA is the standard general announcement given before most sporting events. Varner and the Phoenix […]
SBJ survey looks at UFC growth, Fight Pass
The Sports Business Journal revealed its annual reader survey on various topics related to sports business. This year included questions about the UFC, WWE and boxing. In a survey related to over the top networks, readers indicated that the UFC is the “Fight sport” that will see the biggest growth over the next five years. […]