The UFC announced Tuesday that it has rescinded the 12 month suspension of Cung Le. The news comes as a surprise considering Le and the UFC were heading to arbitration over the suspension. Via UFC.com: At UFC Fight Night Macao on August 23rd, UFC contracted with an independent drug testing laboratory in Hong Kong to […]
UFC
Jim Ross opines on future of Fight Pass/WWEN
Doritos plans 360 degree activation around UFC 180
Frito-Lay’s Doritos brand tortilla chip is seeking to make a significant mark in leading up to UFC 180: Velasquez vs. Werdum. According to the Sports Business Journal, it is set to conduct a full-blown activation in Mexico. Doritos is activating a 360 degree campaign in 300-plus stores across Mexico with more than 2.5 million bags […]
UFC lists its audience profile in latest Sports Business Journal
The Sports Business Journal (subscription required) provided some figures related to the current UFC audience. Notably, the UFC was featured in its “Sports Marketing and Properties Showcase.” SBJ lists the UFC’ audience profile as 70% male, 45% between the ages of 18-34 and 6.5 years younger than the average age of other major sports fans. […]
More on Cung Le’s pending arbitration
MMA Fighting reports on the looming arbitration that will decide Cung Le’s suspension from a drug test which found elevated levels of hGH in his system. The arbitration will be governed by the American Arbitration Association and procedures related to Olympic sport doping disputes. According to MMA Fighting’s article, one arbitrator would be named although […]