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UFC

Top 10 MMA Business Stories of 2023: No. 4 Wondertwin Powers Activate UFC + WWE = TKO

December 26, 2023 by Jason Cruz Leave a Comment

The day after Wrestlemania, Endeavor acquired WWE making it the second biggest purchase this year. The plan was to have WWE and UFC combine to make one new company, TKO Holdings. The deal gave WWE an enterprise value of $9.3 billion. Endeavor would own 51% and WWE owned the remaining 49%. From our writeup in […]

Filed Under: Featured, TKO, UFC, WWE

Top 10 MMA Business Stories of 2023 – No. 7 UFC-USADA end partnership with bitter split

December 23, 2023 by Jason Cruz Leave a Comment

I would have thought that Conor McGregor would have made it back into the Octagon in 2023 but that did not happen. This may have been due in part to USADA’s role as enforcer of the UFC Anti-doping policy. In awkward social media post which in hindsight was a way to get ahead of the […]

Filed Under: Drug Testing, Featured, UFC, USADA

Top 10 MMA Business Stories of 2023 – No. 8 Dana White selects his own punishment

December 22, 2023 by Jason Cruz Leave a Comment

Ironically, the debut of Power Slap started with a video from TMZ showing Dana White and his wife engaged in an argument in which they exchange slapping one another. In a pop culture where everyone complains about being cancelled, White suffered no consequences for his actions. First, the TMZ video was not produced immediately which […]

Filed Under: Dana White, Endeavor, ESPN, Featured, Power Slap, UFC

Top 10 MMA Business Stories of 2023 – No. 9 Power Slap is a thing

December 21, 2023 by Jason Cruz Leave a Comment

The league creation of Power Slap, where people willingly slap one another in hopes of not being concussed so they can do the same, became a reality in 2023. Zuffa’s cache with networks gave it the ability to put this debacle on the air with the hopes (no one admits out loud) that it would […]

Filed Under: Featured, Power Slap, ratings, TBS, UFC

UFC 296 Prelims draw average of 925K viewers

December 20, 2023 by Jason Cruz Leave a Comment

UFC 296 on ESPN2 drew 925,000 viewers this past Saturday per Sports Media Watch. The telecast drew 565,000 viewers in the A18-49 demo. UFC 296 prelims aired on ESPN2 due to College Football on ESPN. The featured event saw Alonzo Menifield defeat Dustin Jacoby via unanimous decision. However, the fight prior to the feature drew […]

Filed Under: ESPN, ratings, UFC

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