Bud Light returns to the center of the Octagon in 2024 as the two announced a 6-year partnership that is estimated at $100 million. The deal means that it is ending its relationship with Modelo (the brand anyway as the two companies are owned by the same parent) which began in 2017. Anheuser-Busch and Bud […]
UFC
UFC 294 bonuses
UFC 294 took place at the Ethiad Arena in Abu Dhabi. The event saw 4 Performance Bonuses led by the lightweight champion Islam Makhachev. Makhachev stopped Alexander Volkanovski in the very first round of the rematch from earlier this year. It was a head-kick that spelled the end of the night for the featherweight champ. […]
UFC extends deal with Abu Dhabi through 2028
The UFC announced on Thursday in the U.S. that it has extended its partnership with The Department of Culture and Tourism through 2028. The deal expands the relationship that will not only see UFC PPV events in Abu Dhabi but Fight Night events which will take place across the Middle East and North Africa [MENA] […]
Ram Trucks signs on as sponsor with UFC
Stellantis brand Ram Trucks is now a sponsor with the UFC per the Sports Business Journal. The deal with begin this Saturday at UFC 294 and Ram is a sponsor for the first time in a decade with the company. The UFC is looking to secure sponsorship spots after its merger with WWE. The international […]