The Sports Business Journal reports that Bud Light will be the presenting sponsor for UFC 299 on Saturday. Via SBJ article on the news: Additional assets Bud Light will get as presenting partner include increased integration into the ESPN broadcast and increased branding throughout the event like having its logo on press conference backdrops, weigh-in […]
UFC
19 Crimes joins UFC as domestic wine partner
The UFC has signed Australian wine brand 19 Crimes as the UFC’s first domestic wine sponsor. It will be the fifth spirits/alcoholic beverage sponsor for the company. Per Sports Business Journal, its a two-year deal in the “low-to-mid-seven figures.” The deal first started on Asian UFC events and has now expanded to the US. The […]
UFC extends Venum deal as apparel sponsor
The UFC has extended its deal with Venum as the company’s global outfitting partner through 2029. IMG, the UFC’s licensing agent, negotiated the deal with Venum according to the UFC.com web site. Via announcement on UFC.com: “VENUM has been an amazing partner these past few years and we are thrilled to continue our relationship with […]
UFC Fight Night 238 bonuses
UFC Fight Night 238 took place on Saturday afternoon at The Apex in Las Vegas, Nevada. The promotion gave out 4 bonuses to 3 fighters tonight as one fighter doubled up on bonuses. A flying knee by Vinicius Oliveira stopped Bernardo Sopaj in the third round. Oliveira’s KO will be in the running for the […]
UFC made $1.3 Billion in 2023
TKO announced fourth quarter earnings for 2023 and the filings revealed the UFC and WWE made record revenue. The UFC made $142.9 million in adjusted earnings on $282.8 million for the fourth quarter. In total for the year, the UFC revenues rose 13% to $1.3 billion while adjusted EBITDA was up 11% to $756 million. […]