PFL 5 featuring featherweights and heavyweights on ESPN drew 230,000 viewers on Friday night per Nielsen via ShowBuzz Daily. The telecast drew a 0.04 in the A18-49 demo and was 109th overall in cable ratings Friday night. The event took place at the Overtime Elite Arena in Atlanta, Georgia. The telecast featured heavyweights Bruno Cappelozza […]
PFL
Kayla Harrison re-signs with PFL, creates acrimony with Bellator
Earlier this week, Kayla Harrison re-signed with the PFL and will compete in the league’s women’s lightweight division. Harrison is a two-time winner of the $1M prize. It appeared that Harrison was close to leaving the organization as Bellator MMA was on the heels of the former Olympian as the signing would have meant a […]
PFL signs sponsor deal with Redcon1
Supplement brand Redcon1 will be the official performance, active nutrition and supplement partner of the Professional Fighters League according to Adam Stern of the Sports Business Journal. Financial terms of the deal were not disclosed although it will be a multi-year deal. The agreement will see Redcon1 advertise during all regular-season events on ESPN and […]
PFL announces exclusive e-commerce deal with Legends Global Merchandise
The PFL announced that it has come to a deal with Legends Global Merchandise to become the exclusive e-commerce provider for the promotion. The multi-year agreement gives exclusivity to Legends for its e-commerce. It will also create an assortment of officially licensed products for all consumer segments, including shirts, sweatshirts, hats, hardlines and memorabilia. The […]