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UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

Filed Under: Attendance, Featured, FS1, gate, mainstream, marketing, pay-per-view, payouts, Public Relations, social media, sponsorships, UFC, xyience, Zuffa

UFC going all in for UFC 168 promotion

December 27, 2013 by MMAPayout Moderator 34 Comments

To say that tomorrow’s UFC 168 is an important event for Zuffa this year would be quite the understatement.  In fact, the focus placed on UFC 168 has been so strong that some have argued that it has actually undermined the UFC events in between, which caused them to under perform. We will take a […]

Filed Under: Featured, mainstream, marketing, pay-per-view, Public Relations, UFC, Zuffa

13 for 13: No. 7 UFC PPV Buys Actually Improving?

December 25, 2013 by Jason Cruz 7 Comments

If I were to tell you that the UFC is having a strong year with its pay per view business you would think that someone sponsored this post.  However, the UFC is set to improve over its 2011-2012 PPV averages. Through 12 PPVs it is averaging approximately 423K PPV buys for 2013.  Even if UFC […]

Filed Under: pay-per-view, PPV History, UFC

Invicta FC issues refunds for another PPV issue

December 9, 2013 by Jason Cruz 11 Comments

Invicta FC found itself with another issue with its tries at a pay per view. Due to streaming issues on its web site and television issues, it had to take down its paywall on its web site and will have to issue refunds for the event. To Invicta’s credit, it will issue those refunds and […]

Filed Under: Invicta FC, pay-per-view

Pacquiao-Rios does around 475K PPV buys

December 5, 2013 by Jason Cruz 11 Comments

HBO’s president of pay-per-view, Mark Taffet, said that the Manny Pacquiao-Brandon Rios fight in Macau on November 23rd did “in the neighborhood of 475,000 buys” as reported by USA Today.  Taffet also said that it generated “roughly $30 million of PPV revenue.” Taffet indicated that overseas PPVs do between 30% and 40% of the buys […]

Filed Under: boxing, pay-per-view, Top Rank

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