MMA is much more than a sport – it’s a lifestyle. The MMA we know and love exists well beyond the action that we see in a cage or ring. The term MMA has also become synonymous with a type of clothing, a genre of music, an attitude, and a specific way that people choose […]
opinion and analysis
Promoter’s Spotlight: Maximum Fighting Championship
I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]
EliteXC: A Lesson in Expectations Management
There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory. When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. […]
Let The Free Agent Feeding Frenzy Begin
Dave Meltzer’s report on the imminent demise of the EliteXC in combination with the cancellation of the organization’s November 8th card have set the MMA world abuzz in the last 24 hrs. Despite the numerous warning signs, it’s safe to say that most within the community remain disappointed that yet another organization has perished. God only knows […]
Can MMA Stand alone?
Affliction and Golden Boy shook the foundations of the MMA industry when they announced their plans for an unprecedented partnership focused on creating hybrid MMA & boxing events for the future. The announcement, coupled with the financial failures of several MMA promotions in the last two years, has led some to question the viability of […]