As a follow-up to last week’s piece on in-game advertising, MMAPayout has obtained the full list of sponsors that have been approved for the UFC’s latest video game: UFC 2009 Undisputed. While in-game advertising should be considered a potentially viable source of future ancillary revenue for the UFC, the consideration that in-game advertising could also […]
opinion and analysis
Punitive Decision Making in MMA: How To Handle The Grease
This is a subject I’ve wanted to write about for sometime now and as it happens, UFC 94 provided the proper timing and context for me to do so. The following is an article I wrote for maximumfighting.com earlier this week: The fight between Georges St-Pierre and BJ Penn this past weekend was many things […]
Float like a Butterfly, Talk Trash like Ali
“Sonny Liston is nothing. The man can’t talk. The man can’t fight. The man needs talking lessons. The man needs boxing lessons. And since he’s gonna fight me, he needs falling lessons.” The art of talking trash is nothing new, as Muhammad Ali demonstrated in 1964, prior to his fight with Sonny Liston. Talking smack […]
Fantasy Fights in 2009
As talent emerges from various MMA promotions, fans are beginning to realize that top fighters exist outside of the Ultimate Fighting Championship. While the popularity and pervasiveness of MMA skyrockets, will the cries of fans grow loud enough to persuade UFC management into acquiring other fighters? With a limited amount of intriguing fights on the […]
Promoter’s Spotlight: Roy Englebrecht (Part 1)
Since I started this series, I’ve spoken with two very talented and experienced promoters in Mark Pavelich and Monte Cox – both of whom champion rather large MMA promotions on the national scale – and I hope to speak with many more. Today, however, it’s time to give one of the small promotions a look, […]