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opinion and analysis

UFC weigh ins provide comedy, branding opportunity

November 19, 2011 by Jason Cruz 1 Comment

UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]

Filed Under: marketing, opinion and analysis, sponsorships, UFC

Cain-JDS smart move for UFC

September 5, 2011 by Jason Cruz 13 Comments

With last week’s announcement of Cain vs. JDS as the match November 12th for the UFC’s network debut, the UFC is putting its faith in the Heavyweight championship to catch casual viewers. Its a smart move. While the decision may take away PPV buys from UFC 139 in San Jose, it makes a good first […]

Filed Under: Featured, opinion and analysis, UFC

White claims ESPN hates the UFC

August 20, 2011 by Jason Cruz 10 Comments

In response to a tweet, Dana White wrote that ESPN has always hated the UFC. He clarified this tweet with another one stating that Jim Rome was the only good thing about ESPN. It appears that the reaction is due to ESPN cancelling White’s interview promoting UFC 134. Via MMA Mania: Sounds like an awfully […]

Filed Under: opinion and analysis, Public Relations, social media, UFC

FOX Deal May Be Just What New York Needs

August 20, 2011 by Justin Klein Leave a Comment

I am certainly not alone in my view that the reported seven (7) year Fox/UFC deal is monumental for the sport of mixed martial arts on a number of levels.  As Kevin Iole points out over at Yahoo!, Dana White is a winner because he has fulfilled a dream of taking the UFC to network […]

Filed Under: opinion and analysis, UFC

Bellator turns down Marquardt

July 17, 2011 by Jason Cruz 1 Comment

Earlier this week Bellator CEO Bjorn Rebney stated that middleweight free agent Nate Marquardt “just isn’t a good fit” for Bellator. Marquardt’s rejection is just the latest problem in the career of one of the best middleweights in the world. Via MMA Junkie: Rebney confirmed he and Marquardt, as well as the fighter’s representatives, discussed […]

Filed Under: Bellator, opinion and analysis, Public Relations, UFC

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