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opinion and analysis

Pro-SOPA editorial may have led to hacking of UFC.com

January 22, 2012 by Jason Cruz 2 Comments

The UFC’s Executive Vice President and General Counsel Lawrence Epstein wrote an op-ed in Sunday’s Las Vegas Review Journal in defense of the UFC’s position in favor of SOPA. On the same day, the UFC web site was hacked in what is believed to be a response to the UFC’s position on the bill. In […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

Torres back after twitter termination

January 5, 2012 by Jason Cruz 5 Comments

MMA Fighting reported last week, Dana White reinstated Miguel Torres after he was let go 20 days prior for an inappropriate tweet. Torres had sent a quote from FX television show, “Its Always Sunny in Philadelphia,” which caught the ire of White. Via MMA Fighting: A soft-spoken Torres said he visited five different rape crisis […]

Filed Under: opinion and analysis, social media, Twitter, UFC

UFC weigh ins provide comedy, branding opportunity

November 19, 2011 by Jason Cruz 1 Comment

UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]

Filed Under: marketing, opinion and analysis, sponsorships, UFC

Cain-JDS smart move for UFC

September 5, 2011 by Jason Cruz 13 Comments

With last week’s announcement of Cain vs. JDS as the match November 12th for the UFC’s network debut, the UFC is putting its faith in the Heavyweight championship to catch casual viewers. Its a smart move. While the decision may take away PPV buys from UFC 139 in San Jose, it makes a good first […]

Filed Under: Featured, opinion and analysis, UFC

White claims ESPN hates the UFC

August 20, 2011 by Jason Cruz 10 Comments

In response to a tweet, Dana White wrote that ESPN has always hated the UFC. He clarified this tweet with another one stating that Jim Rome was the only good thing about ESPN. It appears that the reaction is due to ESPN cancelling White’s interview promoting UFC 134. Via MMA Mania: Sounds like an awfully […]

Filed Under: opinion and analysis, Public Relations, social media, UFC

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