opinion and analysis

Can boxing make a comeback? More thoughts

February 19, 2012 by Jason Cruz 12 Comments

Does boxing need pro wrestling hype to sell itself? Saturday night heavyweight fighter David Haye crashed a post-fight press conference and challenged heavyweight Dereck Chisora. To bolster the spectacle, Chisora inevitably asked Haye to say something to his face and a fight ensued. While the video is not the best, punches were exchanged and Chisora […]

Pro-SOPA editorial may have led to hacking of UFC.com

January 22, 2012 by Jason Cruz 2 Comments

The UFC’s Executive Vice President and General Counsel Lawrence Epstein wrote an op-ed in Sunday’s Las Vegas Review Journal in defense of the UFC’s position in favor of SOPA. On the same day, the UFC web site was hacked in what is believed to be a response to the UFC’s position on the bill. In […]

UFC weigh ins provide comedy, branding opportunity

November 19, 2011 by Jason Cruz 1 Comment

UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]

Cain-JDS smart move for UFC

September 5, 2011 by Jason Cruz 13 Comments

With last week’s announcement of Cain vs. JDS as the match November 12th for the UFC’s network debut, the UFC is putting its faith in the Heavyweight championship to catch casual viewers. Its a smart move. While the decision may take away PPV buys from UFC 139 in San Jose, it makes a good first […]