The UFC has long guarded against much of its content appearing on Youtube, but the following promotional video featuring Paul Daley appears to eschew that tendency. It’s a well-produced and effective marketing tool that the UFC should try to encourage in the future. Payout Perspective: I’ve never exactly understood why the UFC is so strict […]
new media
NBC, Comcast Could Challenge ESPN
Richard Sandomir of the NY Times talks about the potential acquisition of NBC Universal by Comcast – America’s largest television provider (cable or satellite). Comcast’s impending acquisition of NBC Universal will certainly set off an effort to turn Versus into a viable alternative, if not a full-fledged competitor, to ESPN. Under Comcast’s ownership, Versus has transformed […]
GSP Announces Fan Logo Design Contest
Las Vegas, NV/Montreal, QC – Georges St-Pierre is rapidly becoming an international icon – not only is he one of the strongest, toughest, and most energizing athletes to grace the MMA Octagon, he is also a class act outside of it. Now Georges wants to take his brand to the same level that his athletic […]
Ad Networks and their Impact on the MMA Media: Part I
UFC Launches Video on Demand with Verizon
Zuffa, LLC, owner of the Ultimate Fighting Championship, on Wednesday announced it has launched into the video on demand (VOD) spectrum of entertainment with Verizon FiOS TV. “As UFC continues to thrive in sports, we constantly look for new ways to deliver the UFC experience to our loyal fans around the world,” said Dana White, […]