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new media

WWE and YouTube Enter Partnership

June 23, 2010 by Kelsey Philpott 2 Comments

The WWE has announced a multi-year partnership with YouTube that will make full episodes of WWE content available on the popular video sharing website. World Wrestling Entertainment, Inc. and YouTube announced today a multi-year partnership that will make full episodes of WWE Friday Night SmackDown, WWE NXT, WWE Superstars and ECW available at WWE’s official […]

Filed Under: new media, pro wrestling

UFC and Social Media

June 10, 2010 by Kelsey Philpott 1 Comment

Greg Ferenstein over at Mashable.com has written a very interesting piece detailing how the UFC uses social media, in particular Twitter, to communicate directly with its fans. He covers everything from the UFC’s social media boot camp, to Dana White’s rather candid approach to tweeting, and the unquantifiable power of Twitter. Payout Perspective: Most people […]

Filed Under: media, new media, UFC

St-Pierre: The Armour of Invincibility

April 2, 2010 by Kelsey Philpott 3 Comments

MMAPayout.com has, in the past, featured fan-made promotional videos and highlight reels of certain fighters or events to demonstrate the skills and expertise that the MMA fan base possesses. This latest clip by KaHL-One is perhaps the best yet: Payout Perspective: The video might be a little too long for the average attention span of […]

Filed Under: new media, UFC

Spike TV and UFC Launch UltimateFighter.com

March 25, 2010 by Kelsey Philpott 2 Comments

Spike TV and the UFC have announced they’ve partnered to establish an ad-supported website called UltimateFighter.com that will feature every episode and fight in the history of the series. Ultimatefighter.com unlocks a video-rich experience that UFC fans have been waiting for, with over 1000 clips, full episodes and other video assets from all 10 seasons […]

Filed Under: new media, UFC

UFC Partners with China’s Sohu.com

January 28, 2010 by Kelsey Philpott Leave a Comment

The UFC has partnered with Chinese web portal Sohu.com, as mentioned in yesterday’s MMAterial Facts, to provide viewing of UFC events online starting with UFC 109: Relentless. Sohu.com, Inc., (SOHU), is a leading online brand in China. Services provided by the company include news, search, e-mail, games and wireless messaging. Sohu.com was the official web […]

Filed Under: international, new media, TV, UFC

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