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Strikeforce, Sherdog, and EA Announce “MMA Fighter Exchange” Project

October 11, 2010 by MMAPayout Moderator 16 Comments

During the Strikeforce: Diaz vs Noons II post fight press conference, Strikeforce CEO Scott Coker announced the “MMA Fighter Exchange” program with partners Sherdog.com (Crave Online) and EA (Electronic Arts). Watch worlds collide as Strikeforce MMA giants Gegard Mousasi, Jacare Souza, Jason “Mayhem” Miller and Luke Rockhold take four up and coming fighters under their […]

Filed Under: marketing, media, new media, Strikeforce, video games

Strikeforce Diaz vs Noons II: Storylines

October 9, 2010 by MMAPayout Moderator 14 Comments

MMAPayout will be taking a look at the storylines heading into Strikeforce Diaz vs Noons II, which will be held at the HP Pavilion in San Jose, California on Saturday, October 9, 2010. Heyman Hustle Signs with EA Sports to Promote Strikeforce Fighters for MMA Video Game Release Paul Heyman tells MMAFighting what he can […]

Filed Under: Apparel, marketing, new media, Strikeforce, Twitter

GSP Partners with Kombat Mobile to Develop Mobile Application

September 14, 2010 by Staff Leave a Comment

Toronto, September 14, 2010 – Mobile application developer Kombat Mobile announces today that Georges “Rush” St-Pierre a.k.a “GSP” will be launching his first mobile application on their interactive media platform. Kombat Mobile’s applications are readily compatible with the iPad, iPod, iPhone, Blackberry and Android smart phones across the global network. The GSP mobile application is […]

Filed Under: new media, press release

MMA Enters Mobile Apps and Social Media Gaming World

September 7, 2010 by MMAPayout Moderator

As Mixed Martial Arts continues to grow, it’s entrance into different markets and media will be key to its future success.  One media platform booming right now are mobile apps and social networking games being developed for the iPhone/iPad, Android devices, and Facebook. Affordable mobile personal devices have finally arrived to the mainstream, and MMA’s […]

Filed Under: mainstream, media, new media

UFC’s “Hide & Tweet” a Success

August 10, 2010 by Kelsey Philpott 1 Comment

Christopher Heine of Clickz writes about the success of the UFC’s “Hide & Tweet” strategy in his latest piece. Martin said the campaign so far has helped create almost 2.25 million UFC followers on Twitter and 3 million Facebook fans. What’s more, the 17-year-old organization only trails the much-older National Basketball Association – among all […]

Filed Under: marketing, new media, UFC

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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