Monster Energy has cut ties with former UFC bantamweight champion T.J. Dillashaw as the energy drink company is no longer a sponsor of the fighter. Ariel Helwani first reported the business decision by the Orange County-based company. Dillashaw is serving a two-year suspension from the UFC after USADA tests discovered EPO in drug tests. Dillashaw […]
Monster Energy
UFC 236: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we take a look at UFC 236 which took place at the Philips Arena in Atlanta, Georgia where fans were witness to two of the best championship fights in recent history. Poirier earns lightweight title with win over Holloway Dustin Poirier was too big for […]
UFC releases photo of sponsors on the canvas for 236
The UFC has released a photo of the canvas for UFC 236 on Saturday. Buffalo Wild Wings is the only non-Official UFC sponsor on the Octagon mat. Per the UFC release: Monster Energy: Official Energy Drink of UFC Modelo: Official Beer of UFC P3: Official Protein Snack of UFC Devour: Official Frozen Food of UFC Nemiroff: Official Vodka of UFC […]
Report: UFC sponsorship revenue up due to new deals with companies
Last week’s Sports Business Journal included a report by Terry Lefton about the UFC’s 25 percent increase in sponsorship revenue largely championed by new deals signed by the company. Coming in with a heavy debt load after WME’s acquisition of the UFC for approximately $4 billion, the new owners felt pressure to produce. In speaking […]
Payout Perspective: UFC debuts on ESPN
Welcome to a special edition of Payout Perspective. We take a look at the UFC’s debut on ESPN and ESPN+ this past Saturday at the Barclay’s Center in Brooklyn, New York. Cejudo KOs TJ in R1 Henry Cejudo may have saved the UFC Flyweight Division as he knocked out T.J. Dillashaw to retain his flyweight […]
