MMA is much more than a sport – it’s a lifestyle. The MMA we know and love exists well beyond the action that we see in a cage or ring. The term MMA has also become synonymous with a type of clothing, a genre of music, an attitude, and a specific way that people choose […]
merchandise
MMA Elitism and Brand Backlash
“If I see one more Affliction or TapouT shirt in the club again, I’m going to puke…” It’s a common backlash response that I hear from MMA’s hardcores and it represents an equally common behaviour that has been observed in a variety of circumstances. For years the dedicated fanbase of MMA has been happy and […]