Jesse Holland of MMAMania.com does a good job of breaking down the latest series of UFC figurines to come out of JAKKS Pacific (courtesy of the UFC Toys Facebook page). Information is also available on the Jakks website. Payout Perspective: Here’s where the UFC license sharing deal between JAKKS and Round 5 MMA comes into […]
merchandise
Bellator and Everlast Form Partnership
Bellator Fighting Championship has announced the signing of a strategic partnership with Everlast that will see the equipment manufacturer become the official supplier of all fight gear for the promotion. Bellator and Everlast will also produce a line of co-branded equipment for sale at retail stores. CHICAGO, Ill. (March 16, 2010) — Bellator Fighting Championships, […]
UFC 110: $540,000 in Merchandise
Jon Show of Sports Business Journal reports that the UFC grossed $540,000 in merchandise sales in its Australian debut at UFC 110 in Sydney on February 21st. UFC 110, headlined by the Antonio “Minotauro” Nogueira vs. Cain Velasquez heavyweight bout, grossed $540,000 in merchandise sales at Acer Arena in Sydney, breaking the previous record of […]
GSP Appears in Under Armour Ad
Canadian and UFC Welterweight Champion Georges St-Pierre makes his debut in Under Armour’s spring advertisement series with the latest Under Armour – I Will Protect This House commercial spot. Payout Perspective: St-Pierre signed the ground-breaking endorsement deal with Under Armour in early November of 2009, but the bulk of his involvement is now just beginning […]
UFC Signs Agreement with Fathead
The UFC has announced a new partnership with Fathead to create life-sized posters of UFC fighters. For those that are unfamiliar with Fathead, the company makes life-sized posters that can be pressed onto a wall without any additional supports and just as easily removed without leaving a mark on the wall. The company currently has deals […]