What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
media
MMAPayout in Washington Times
Debut Success, Future Demand Increase UFC Magazine Distribution
MMAPayout has learned that the UFC Magazine will increase its distribution from 300,000 units to 325,000 due to the overwhelming success of its premier issue in July and the resulting retailer demand. The figure doesn’t include additional distribution at UFC events. The UFC Magazine has just finalized its next six issues and will follow a bi-monthly […]
UFC Announcement: No Fedor, Franklin vs. Belfort, Tito!
The following is a recap and analysis relating to the various pieces of information the UFC released during a 2pm EST press conference this afternoon. Recap: – Dana White opens the press conference talking about Fedor Emelianenko: no deal – Rich Franklin vs. Vitor Belfort at 205lbs. (Dallas, September) – Henderson in line for a title […]
CNBC’s “Fistful of Dollars” Recap
CNBC’s “Ultimate Fighting: Fistful of Dollars” premiered last night, taking viewers back inside the Octagon for a second look at the sport of mixed martial arts and the UFC, in particular. The show was clearly designed for general audiences; thus, it didn’t divulge much in the way of facts or statistics that we have yet to […]