What do the failures of so many organizations mean for MMA? It means that promoters and their investors need to be smarter with their money. And it’s not like there isn’t precedence within the business world for this sort of gross mismanagement either. I’m sure everyone remembers the dot-com bubble of the late 90s that […]
marketing
No Need To Panic: An Analysis of the MMA Industry
In recent days we’ve seen a flurry of MMA business activity that has forced everyone within the community to re-evaluate the health of the industry. Individuals like Dana White will be the first to tell you that MMA is going to be more popular than soccer or the Superbowl, worldwide, by 2016. Yet, others are […]
The Fitch Push
UFC Signs Another Marketing Deal
The New York-based licensing and manufacturing company, Silver Buffalo, announced it has signed a licensing agreement with the UFC. According to Silver Buffalo the products will include watches, barware & bar accessories, lighting, wall décor, and billiards & darts accessories. Silver Buffalo’s Vice President, Greg Alprin tells MMAPayout.com that this deal will further the UFC’s […]
What’s Wrong with The Ultimate Fighter?
The Ultimate Fighter has played a pivotal role in the popularity rise of the Ultimate Fighting Championship. The television show has produced a host of major stars and big money fights in the past three and a half years. However, the current season of the show has produced a feeling of general malaise. Ratings are […]