There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory. When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. […]
marketing
No Need To Panic: A Realistc Future for MMA
What do the failures of so many organizations mean for MMA? It means that promoters and their investors need to be smarter with their money. And it’s not like there isn’t precedence within the business world for this sort of gross mismanagement either. I’m sure everyone remembers the dot-com bubble of the late 90s that […]
No Need To Panic: An Analysis of the MMA Industry
In recent days we’ve seen a flurry of MMA business activity that has forced everyone within the community to re-evaluate the health of the industry. Individuals like Dana White will be the first to tell you that MMA is going to be more popular than soccer or the Superbowl, worldwide, by 2016. Yet, others are […]
The Fitch Push
UFC Signs Another Marketing Deal
The New York-based licensing and manufacturing company, Silver Buffalo, announced it has signed a licensing agreement with the UFC. According to Silver Buffalo the products will include watches, barware & bar accessories, lighting, wall décor, and billiards & darts accessories. Silver Buffalo’s Vice President, Greg Alprin tells MMAPayout.com that this deal will further the UFC’s […]