Steve Cofield of Yahoo! Sports Cagewriter hosts the UFC’s Managing Direct of International Development to discuss the international side of mixed martial arts and the UFC. Payout Perspective: Many raised an eyebrow when Dana White revealed last week that Abu Dhabi was planning on building an arena ostensibly for the UFC. Zelaznik clarifies that it […]
marketing
Faber the Consummate Self-Promoter
John Morgan of MMAJunkie looks at how Urijah Faber has been able to parlay his childhood acting and drama experiences into a nearly peerless set of promotional skills. While Faber’s athletic training has proved more than competent in his time with the organization, his comfort in the limelight shines through each and every time Faber […]
Don Frye in AT&T Commercial
Don Frye announced a few weeks ago that he intended to quit MMA in favor of pursuing a career in acting, and now we’re seeing the fruits of the UFC and Pride veteran’s labor with AT&T’s “One Step Ahead” movie/commercial. Frye also recently made an appearance in the Johnny Depp headlined “Public Enemies,” and has […]
New Jersey a Growing MMA Hotbed
The Role of Blogs/Websites in MMA
Steve Cofield of Yahoo! Sports and Dana White go head-to-head in a discussion over the role of MMA blogs and websites in the MMA landscape. Payout Perspective: This interview begs the question: should the MMA media act as unabashed cheerleaders and advocates of the sport? The consumer — or in this case, MMA fan — […]