John Morgan of MMAJunkie looks at how Urijah Faber has been able to parlay his childhood acting and drama experiences into a nearly peerless set of promotional skills. While Faber’s athletic training has proved more than competent in his time with the organization, his comfort in the limelight shines through each and every time Faber […]
marketing
Don Frye in AT&T Commercial
Don Frye announced a few weeks ago that he intended to quit MMA in favor of pursuing a career in acting, and now we’re seeing the fruits of the UFC and Pride veteran’s labor with AT&T’s “One Step Ahead” movie/commercial. Frye also recently made an appearance in the Johnny Depp headlined “Public Enemies,” and has […]
New Jersey a Growing MMA Hotbed
The Role of Blogs/Websites in MMA
Steve Cofield of Yahoo! Sports and Dana White go head-to-head in a discussion over the role of MMA blogs and websites in the MMA landscape. Payout Perspective: This interview begs the question: should the MMA media act as unabashed cheerleaders and advocates of the sport? The consumer — or in this case, MMA fan — […]
Hardy Could Talk UFC 111 Into Must-See Territory
Dan Hardy fired this salvo in the direction of Georges St-Pierre earlier this week at a press conference promoting the event, and expect the frequency of these to only increase as we approach March 27th: (Video courtesy of MMA Fanhouse) Payout Perspective: There are three things that will draw people to a title fight: 1.) The […]